ABOUT US

WAY Group started as a small store in Maidenhead in 1980's and from there, grew to become a global powerhouse. As the business evolved, a reflection of the Groups growth and change in market identity.

Led by Chief Executive Mr.Way, the business is set on a formidable upwards trajectory as it continues to expand with its pioneering approach to retail. WAY Group provides consumers with access to the world’s best Sports, Premium and Luxury brands with a vision to build the planet's most admired and compelling brand ecosystem.

As a leader in the industry, WAY Group is committed to rethinking retail by driving digital innovation and providing unique store experiences to its consumers globally.